The biggest news of yesterday has come and gone and now we can look at this whole situation rationally. When i first saw a random person tweet that Lenovo was to buy Motorola from Google for $3Billion I did a double take. There was an instant feeling of shock and I kind of felt let down. I have come to love the Blur free Motorola devices, and Google had done so much to turn this mobile brand completely in a new direction. These devices had been some of the first to receive updates, even some of the older devices. The purchase of a Motorola device with Google backing had become somewhat of a no brainer since we knew that these devices would remain mostly AOSP and would be updated on a regular basis. I couldn’t understand WHY!?
Then we look at what Google payed for Motorola and the questions became even greater. Why would Google offload a company that they payed $12 billion for at such a low rate. This didn’t make much sense initially. A few people made mention of the fact that Google also sold the set top box portion of Motorola Mobility for another $3Billion putting the total loss at only $6Billion. This kind of loss was still baffling considering what they had done with Motorola. Obviously they bought a siv of a company that was on its last leg, and made it a leader in the technology business. Then they turned around and sold it for half price.
We have to remember “why” Google bought Motorola in the first place. This was nothing more than a giant patent acquisition to put them ahead of the curve in the Google/Apple patent war. With the sell of Motorola they lose the patents and all of the employees and talent they had invested in with Motorola. Why would they give all of this up? Apparently Samsung and Google had a peace meeting at CES. According to Re/code Samsung agreed to ditch the new MagazinUX in favor of showcasing Google apps including the Play Store. Part of the deal is that Google would stop making hardware and quit competing with Samsung. What we may end up with here is a new partnership between Samsung and Google where the two companies work closely together. Samsung making the hardware, Google providing the software. While we won’t see the disappearance of Touchwiz anytime soon, we may very well see the custom UI toned down.
What are your thoughts. Will you be purchasing a Lenovo Motorola device? Or will you put your money into the company that Google seems to be partnering with?